There is no question about it, business owners and entrepreneurs for companies big or small have a lot on their plate. One of the biggest challenges they face is advertising and marketing their brand. In today’s world, digital marketing is booming. The influx of social media over the past decade is skyrocketing, allowing companies to…
At Signs by Van, we are dedicated to making your business more open and inviting for your customers. What is the best way to do that? Have a custom sign made, of course! You can learn all about the process of getting a sign made and it’s even easier than you might think–whether you have…
Signs By Van is the leading sign maker in Monterey County, and one of the reasons for that is our commitment to doing the sign process “above the board.” We do this by applying for city approval for all of our exterior signs and murals to ensure that there are no hiccups when we install…
At Signs By Van, we often refer to ourselves as “artisans” or “craftsmen,” rather than sign makers. We have been making signs for the West Coast for over thirty years, and we have been using techniques that have, in some cases, been around for hundreds of years. This is because these techniques have shown to…
A good sign for your business is known as one of the longest lasting marketing techniques. You pay for your sign one time, and it provides years and years of exposure for your business. At Signs by Van, we have been providing custom signs to businesses along the NorCal coast for decades, and consider ourselves…
Signs that Market and Advertise from Signs by Van Signs are more than just a signaler of where a business is located or what they sell. A business sign can tell a consumer about a business’ products, history, atmosphere and values. Commercial, industrial and residential customers who work with Signs by Van can expect something…
The Salinas and Monterey area is known for wine and agriculture. Our beautiful coastlines, striking scenery, and wonderful wineries draw tourists and wine-lovers by the dozens. This is great for creating a solid economy, but in the midst of so many businesses, how do you attract people to yours? A great sign can help. Your…
As a business owner, you want to ensure that you are always involved in promotional and marketing efforts. Two main types of promotional efforts exist: passive and active. Active efforts are actions such as cold calling, door-to-door sales, digital marketing, flyer posting, ad submission and the like. Passive efforts are processes that you go through…
It has been said time and time again, “A business with no sign is a sign of no business”. This popular quote simply conveys the message that businesses must advertise in some form. People will not come to or support your establishment if they do not know your company is there. For a storefront or…
To win the ST’s International Sign Contest Readers’ Choice Survey, signs need to be eye-catching. Similar to drivers passing by businesses on the road, readers look for signs that stand out in some way. In 2016, Signs by Van captured the Reader’s Choice Champion Award for a 3-D sign developed for Freedom Meat Locker.